Via HBR
I understand his thoughts, but there are three problems I have with his pricing plan. For one, it's something that's already done by theaters: matinee times. So the idea isn't really all that revolutionary. Second, yes the movie industry is quick to find new sources of revenue, and 3D is a great example of that, BUT 3D is almost universally panned and people are going a little out of their way to avoid the 3D version of a film if they can easily get to the 2D version. Finally, and more importantly in my opinion, people who used to go to the theater all the time and now don't (like me) do so because the home option is not only cheaper but there also exists the 'free' option in the vein of torrenting. I'm not advocating that, but it's a real possibility. Don't write how sensitive consumers are to prices and then support the idea of triggering the price changes.
One last thought as I'm typing this. Raise prices to see a movie in the theaters if it's an Oscar nominee or winner? How many of those films are still in the theaters when the nominations, let alone the show, come out? I may just be ignorant on this one, but I imagine the boat has been missed on a lot of these.
No comments:
Post a Comment